Anthelios innovation by La Roche-Posay
Brands

Anthelios, eine Innovation von La Roche-Posay

ANTHELIOS INNOVATION

Innovation for sensitive and sun allergy-prone skin, The La Roche-Posay Laboratories presents in exclusivity the MEXOPLEX®. a substantial technological turning point in the science of sun protection and present for the first time in the ANTHELIOS Extreme Fluids…

Since its creation, Anthelios XL, the most recommended range by dermatologists in Europe, has been ensuring protection for sensitive and sun allergy-prone skin.

The first brand to benefit from Mexoryl SX® in 1992, followed by Mexoryl XL® in 1998, Anthelios introduces the first sun protection which is as effective in combating short UVA rays as it is UVB rays.

The La Roche-Posay Laboratories have pushed back the boundaries of sun cosmetology whilst upholding respect for their values: undoubtedly higher performance, but also more tolerance without compromising on cosmeticity. Research teams were committed to increasing the protective power, without increasing the number of filters.

For Anthelios, the La Roche-Posay Laboratories’ emblematic sun protection range, the temptation to step up the number of filters in order to increase the product’s efficacy was unthinkable. Not only would such an approach mean going against minimalism, one of the Brand’s core values, but it would also discount sensitive and sun allergy-prone skin, inherent to La Roche-Posay’s expertise.

After testing and retesting all the possible filter combinations several times over, and having carefully determined the optimal balance, it became clear to the Researchers that Mexoryl®, thought to have already been fully investigated, possessed even more, unexplored resources…MEXOPLEX®.

MEXOPLEX® marks a substantial technological turning point in the science of sun protection. A new generation filtering system for sensitive or sun allergy-prone skin.