Increasingly green chemistry

Over the years, L’Oréal has been improving the proportion of plant-based raw materials in its portfolio.

Grüne Chemie: Mehr als Pflanzen

In 2011, 55% of new raw materials registered came from plants, compared with 40% in 2010. The same year, the teams increased the amount of incorporated raw materials respecting green chemistry principles to 45%, compared with 26% in 2010.

And in scientific circles like the Annual Green Chemistry Conference held in Washington in June 2011, L’Oréal was acclaimed and cited in this field as the main industrial player in cosmetics.

Key Figures

  • 55% of new raw materials registered came from plants
  • 45% of new raw materials comply with the principles of green chemistry in 2011

Expert Section

For more information on this topic, see the GRI data sheets: