The L’Oréal E-Strat Challenge: The Game’S Over ! Careers

Paris, April 25th, 2001

The L'Oréal e-Strat Challenge, the first international on-line strategy competition, was a great success. The game ended on April 9th : 420 teams in 42 countries took part. The shortlisted teams were announced on April 20th: the three winning teams are Spain, Turkey and the United States. Their final positioning will be revealed during the prize-giving ceremony, which will take place on May 4th in Paris.
The first international business game to take place entirely on-line, was organised by L'Oréal, and launched in December. The competition took place from February 5th to April 9th. A total of 259 teams in 40 different countries representing almost 800 players managed to complete the challenge.

The first results show a particular diligence from the teams from Argentina (88% of the teams finished the competition), Taiwan (77%), Poland (75%) and Thailand (65%).

The shortlisted teams were revealed on April 20th. The winning Spanish, Turkish and American teams will be rewarded when the final positions are announced, on May 4th. The prize-giving ceremony can be followed live, from 10:00 am, via the site: A special "Participation Prize", awarded by StratX the simulation game designer, goes to a Japanese team. The team was selected from a random drawing of the teams that completed the challenge to the end.

Mission accomplished
The L'Oréal e-Strat Challenge allowed students from all over the world to compare their strategy skills to those of their international counterparts. For two months, the contestants were in charge of a virtual cosmetics company and confronted with the environment of the New Economy.

"This is a perfect illustration of a L'Oréal initiative: ambitious and innovative projects on a worldwide level. The success of the L'Oréal e-Strat Challenge reinforces our strategic orientations, especially concerning e-recruitment", emphasises Mr Vachey - Vice President in charge of Human Resources at L'Oréal.

For more information:

Contacts à L’OREAL
M. Lorrain Kressmann
Tel : +33(0)
Mme Frédérique Sandretto
Tel : +33(0)

L'OREAL – 41 rue Martre – 92117 CLICHY–France.