More Than 30,000 Students From Around The World Sign Up For The L’Oreal E-Strat Challenge Careers

The L’Oréal e-Strat Challenge has become the largest and most international of its type worldwide Paris, 12 January 2004 – L’Oréal, the world’s leading cosmetics company, broke records of registration for the 4th edition of the L’Oréal e-Strat Challenge: 30,054 students from 113 countries around the world have registered to play the game, making it the largest and most international edition ever.

Since L’Oréal launched its e-Strat Challenge four years ago, applications have skyrocketed; the number of applicants has risen twelve-fold. Applications flooded in from every continent and from such diverse universities as Harvard in the US to Coppead in Brazil; China Europe International Business School; Indian Institute of Management , to INSEAD in France; and from Keio in Japan to SDA Bocconi in Italy.

François Vachey, Executive Vice President of Human Resources at L’Oréal said, “We are all particularly enthusiastic about this year’s edition. The number of students wanting to be part of The L’Oréal e-Strat Challenge is record-breaking. For us this is a unique opportunity to identify the brightest and the most creative, outside of the classroom, in a real business environment, who could join L’Oréal and become future L’Oréal Managers.

Over the next 7 weeks and until March 1st, one thousand teams of three students each (55% of them MBA students and 45% undergraduates) will be competing in real time and online. The 4th annual L’Oréal e-Strat Challenge gives undergraduate and MBA players the opportunity to run their own virtual cosmetics company facing real life market situations and potentially end up landing a job with L’Oréal.

“The secret of the success of The L’Oréal e-Strat Challenge is its hard earned reputation as a business game that tests quick thinking, strategic moves and creative solutions. If the participants can succeed in The L’Oréal e-Strat Challenge, they know what it takes to work in a challenging business environment,” said Jean-Claude Le Grand, Director of International Recruitment.

In an important move to provide this year’s participants with greater exposure to a real-life situation, the winners from each of the seven zones for the undergraduate and MBA categories will be invited to submit a strategic business plan and “sell” their company to the L’Oréal e-Strat committee at L’Oréal’s Head Office in Paris, France in April 2004. The two winning teams will receive a one-week trip to the destination of their choice.

Further information available on: www.e-strat.loreal.com

Contacts at L’Oréal

Mike Rumsby

Tel + 33(0)1 47 56 76 71
mrumsby@dgc.loreal.com

Noëlle Camilleri

Tel + 33(0)1 47 56 48 43
ncamilleri@dgc.loreal.com