Ysl Beauté And Ermenegildo Zegna
Agree On The Early Termination Of Their Licensing Agreement Group

Clichy, March 31st 2011 - YSL Beauté (L’Oréal) and Ermenegildo Zegna have agreed by common consent to put an early termination to their existing license agreement for the creation and development of fine fragrances under the Ermenegildo Zegna brand.

The license, which was planned to end in April 2013, will terminate on June 30, 2011.

This move is based on L’Oréal’s Luxury Division objective to focus its men’s perfume business on a number of limited brands which include among others Giorgio Armani, Ralph Lauren, Yves Saint Laurent and Diesel.

L’Oréal is the worldwide leader in the perfume market (*) both for men’s and women’s perfumes.


L’Oreal, the world’s leading cosmetics company, has catered to all forms of beauty in the world for over 100 years and has built an unrivalled portfolio of 23 international, diverse and complementary brands. Present in 130 countries, L’Oréal employs 66,600 people and sales amounted to 19.5 billion euros in 2010.

(*) source Euromonitor 2010


Press Contact
Stéphanie Carson-Parker : scarsonparker@dgc.loreal.com / Tel. : 33 (0)1 47 56 76 71