WWD beauty biz top 100: l’ Oréal ranked # 1

L’Oréal ranks number 1 in the WWD list of the world’s top cosmetics companies.

With more than 100 years of experience in the beauty industry, L'Oréal reported 2009 consolidated sales of €17.5 billion. Over the years, the Group has developed a diverse and complementary portfolio of 23 international brands1, sold in 130 countries. L'Oréal's international brands today include L’Oréal Professionnel, Redken, Kerastase, Matrix, L’Oréal Paris, Garnier, Maybelline New York, SoftSheen-Carson, Lancôme, Giorgio Armani, Yves Saint Laurent, Biotherm, Ralph Lauren, Kiehl’s, Shu Uemura, Helena Rubinstein, Cacharel, Diesel, Vichy, La Roche-Posay, SkinCeuticals, Innéov and The Body Shop.

Over the next decade, L’Oréal’s main objective is to double its customer base by targeting 1 billion new consumers, particularly in emerging markets. One way to achieve this is by concentrating on high value-added worldwide innovations at accessible prices, opening up new product categories and accelerating international expansion.

* With a circulation of 75,000, made up of qualified subscribers and key beauty industry decisionmakers, WWD Beauty Biz delivers authoritative, in-depth coverage of the key issues impacting the global beauty marketplace.