It is almost impossible to find a wider scope of beauty rituals than for the people of African descent. Only beauty products that are dedicated, adapted and efficient can answer the specificities of their extraordinary nature of hair and skin and enhance their beauty.
As the world leader in afro-specific hair care and the most trusted brand by hairdressers and dermatologists, we put more than ever all our energy in bringing innovation with the obsession of the maximum respect for hair and skin inner nature, as we’ve been doing for more than 100 years.
To achieve this, we have gathered scientists, biologists and physicists in a unique center of expertise: “the SoftSheen.Carson Laboratories for Advanced Research on African hair and skin”, based in Chicago.
Dark and Lovely, Optimum, Magic and Beautiful Beginnings are all different SoftSheen.Carson brands that are all meant to provide our consumers with superior quality and breakthrough innovations from our laboratories.
SoftSheen.Carson: beauty without compromise.