In 2011, 55% of new raw materials registered came from plants, compared with 40% in 2010. The same year, the teams increased the amount of incorporated raw materials respecting green chemistry principles to 45%, compared with 26% in 2010.
And in scientific circles like the Annual Green Chemistry Conference held in Washington in June 2011, L’Oréal was acclaimed and cited in this field as the main industrial player in cosmetics.
- 55% of new raw materials registered came from plants
- 45% of new raw materials comply with the principles of green chemistry in 2011
For more information on this topic, see the GRI data sheets: