Only the brave tattoo, the new hit by Diesel

Diesel's Only the Brave Tatoo, neuer Bestseller

ONLY THE BRAVE TATTOO has skyrocketed to the top of the best-seller list.

The new fragrance for virile, mysterious and self-assured men is flying off shelves in stores around the world. ONLY THE BRAVE TATTOO is the new “must have” of masculine fragrances, a success in all European countries.

It stands out in front of the competition and allows to global franchising ONLY THE BRAVE to reach records in market shares: Number 1 on the second week in France of the franchising!

In UK, 4 weeks after the launch, 6% of market share and Number one in Boots store!