Paris, 30 th August 2005 – L’Oréal group acquires Delial, the sun care brand, from Sara Lee International.
Founded 70 years ago, Delial is one of the leading brands of sun care in Europe, especially in Spain where it ranks among the top three brands on the market.
Delial’s 2004 sales came in at around €20 million. Delial includes a complete range of sun care products (protection lotion, after sun, self tanning etc.)
Patrick Rabain, chief executive and vice president of L’Oréal’s consumer products division said: “The acquisition of this brand means that L’Oréal will reinforce its position in the European solar protection market, especially in Southern Europe. The Delial range will join our Garnier portfolio and will benefit from solar filter technologies developed in the group’s laboratories”.
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This news release may contain some forward-looking statements. Although the Company considers that these statements are based on reasonable hypotheses at the date of publication of this release, they are by their nature subject to risks and uncertainties which could cause actual results to differ materially from those indicated or projected in these statements."
Contacts at L'ORÉAL
Shareholders and market authorities
Mr Jean-Régis CAROF
Analysts and institutional investors
Mrs Caroline MILLOT
Mr Mike RUMSBY
tel : +126.96.36.199.76.71
For more information, please contact your bank, broker or financial institution (I.S.I.N. code FR0000120321), and consult your usual newspapers, and the Internet site for shareholders and investors, http://www.loreal-finance.com, or its mobile version on your PDA, at loreal-finance.com mobile edition; alternatively, call +188.8.131.52.80.50.