Convening Organizations For Change
PAM ALABASTER, L’ORÉAL USA - SUSTAINABLE DEVELOPMENT AND PUBLIC AFFAIRS
We’ve convened leading brands, consumer brands, NGOs, brand specialists and thought leaders who have knowledge, experience and assets to contribute to today’s dialogue.
SALLY UREN, FORUM FOR THE FUTURE - DEPUTY CHIEF EXECUTIVE
Sustainable consumption is really important because right now we are consuming as a human race without any regard to where our stuff is coming from and where it is going to.
FREYA WILLIAMS, OGILVY EARTH – GROUP PLANNING DIRECTOR
I think for us it’s critical that we begin to think about what our role is going to be in making consumption more sustainable.
BRITTINI FURROW, WALMART – DIRECTOR OF SUSTAINABILITY
As a company, Walmart’s committed, too. We know many of the leaders in the industry are committed to it.
JESSICA MCGLYN, WORLD BUSINESS COUNCIL FOR SUSTAINABLE DEVELOPMENT U.S. - DIRECTOR
There are a lot of like-minded organizations that are thinking about this issue just like we are.
RICK RIDGEWAY, PATAGONIA – VP ENVIRONMENTAL INITIATIVES
The natural resources that this earth provides, that all our businesses depend on, are in rapid decline. That threatens not only the health of our businesses but the entire planet.
Re-Imagining Consumption
RAPHAEL BEMPORAD, BBMG – CO-FOUNDER AND CEO
I think it’s extremely important for organizations like L’Oréal to demonstrate the leadership by convening pretty competitive organizations who work in the same industry and other industries to ask the big questions.
GINNY WRIGHT, RALPH LAUREN FRAGRANCES – VP GLOBAL MARKETING
I think that this is a great opportunity to get different people together from different backgrounds and different companies to discuss “how do we work together as an industry on how to make products, services and help our consumers understand sustainability?”
SANDRINE GADOL, L’ORÉAL PARIS – SVP GLOBAL MARKETING – NYC HUB
I’m very happy in products, we take action, and actually, that we are sharing knowledge with NGOs, with different stakeholders, and we’re stronger together to go after these issues.
JONATHAN ATWOOD, UNILEVER – VP SUSTAINABLE LIVING AND CORPORATE COMMUNICATIONS
I was quite excited by the opportunity that L’Oréal has presented our company and other companies. In fact, I’m a little bummed out because I think it was such a great idea to bring together this collection of companies, this collection of thought leaders, on such an important topic like sustainable consumption.
TIFFANY WEST, WORLD ECONOMIC FORUM – DIRECTOR HEAD OF AGRICULTURE, FOOD AND BEVERAGE COMMUNITY
We have been training people to buy more stuff for a very long time, and so how do we change those behaviors?
RICK RIDGEWAY
How do you build a capitalistic system that’s not built on growth?
RAPHAEL BEMPORAD
These overall questions are changing the very role and nature of business in society.
SALLY UREN
We’re not going to get to live our lives as we do today unless we change some things quite radically.
Transforming Behavior
SALLY UREN
Try and to take sustainability from niche and make it the new normal.
FREYA WILLIAMS
People change when they see other people doing things. It’s very simple, it’s very basic, but that’s fundamentally how human nature works.
RAPHAEL BEMPORAD
It is an incredibly important opportunity to connect the business case for sustainability with the consumer case for sustainability.
DAVID GREENBERG, GARNIER/MAYBELLINE/ESSIE – PRESIDENT
As we go out into the market place and initiate the recruitment of what they call, “brigades”, who do their own recycling and send in the non-recyclable products to be upcycled by Teracycle. We now have two million consumers out there collecting.
KRISTINA GRIFFIN, WORLD WILDLIFE FUND – DEPUTY DIRECTOR CORPORATE PARTNER MARKETING
I think consumer are really confused as to a lot of the messages are out there, as to what’s sustainable. I think once we can get past that education hump, all the brands and corporations and NGOs getting on the same channel to sort of communicate the same messaging… I think that will be really instrumental.
Pioneering Models for New Growth
KATE HEINY, TARGET – SENIOR GROUP MANAGER SUSTAINABILITY
Making their purchasing decisions is very important to retailers and brands and CPG companies. To be competitive effectively, we need a common baseline.
RICK RIDGEWAY
A measurement tool is the essential first place to start on any company’s path towards sustainability.
COLEMAN BIGELOW, JOHNSON & JOHNSON – GLOBAL SUSTAINABILITY MARKETING DIRECTOR
We need to build coalitions where we’re sharing best practices.
BRITTINI FURROW
We can figure out how to work with CPG companies, work with brands…
RAPHAEL BEMPORAD
Giving services instead of just more products and by creating ways that we can participate in the solution.
JONATHAN ATWOOD
We as an industry owe it to consumers to kind of simplify what the message is, to simplify what matters, and then to deliver on those promises.
RICK RIDGEWAY
The problems on this planet that we’re all facing are so global that no company, even the largest multinationals, can do it on their own.
KATE HEINY
What better time to join an effort… when a third of the global industry is starting to move down this road.
SALLY UREN
So the next step is to put it all together, to show it more widely and then to check back in and make sure these things are really happening.
PAM ALABASTER
We’re really hoping that, today, people will begin to re-imagine consumption and form really meaningful ideas about ways in which brands and their organizations can engage consumers in more sustainable consumption.
